The Department of Business, Enterprise and Innovation (DBEI) has proposed this Scheme in response to the Covid-19 crisis and the urgent need for retail companies to achieve a step change in online capability.
This is a Competitive Fund which will be administered by Enterprise Ireland on behalf of DBEI with a total fund size of €2m.
Applications for funding will be invited through a public Call for submission of projects.
The purpose of this COVID-19 Online Retail Scheme fund is to enable Irish-owned retailers to enhance their digital capability and to develop a more competitive online offer, that will enable an increase in their customer base and build a more resilient business in the domestic and global marketplace both online and offline.
Successful applicants will be awarded funding to support a maximum of 80% of the project eligible costs with a maximum grant of €40,000.
Typical elements involved in developing a sophisticated and transactional online presence include research, consultancy costs for strategy development, implementation and training.
Who can apply?
The applicant must be an Irish-owned retail enterprise that had 10 or more employees on or before 29 February 2020 and has the potential to sustain or create jobs, generate growth in online transactions and with an ambition to internationalise their business in future. A COVID-19 Online Retail Scheme application must be submitted in the name of a company registered with the Companies Registration Office and incorporated in the Republic of Ireland at the time of application. The business must also:
Previous applicants of the Online Retail Scheme who were unsuccessful will be eligible to re-apply with a modified proposal under this Call. Successful applicants in previous calls are eligible to re-apply under this call, once they have fully completed the project funded, fully claimed all eligible costs and propose a clearly different project to that undertaken under previous calls.
The Scheme is NOT open to the following:
Typical elements involved in developing a sophisticated and transactional online presence include:
In-depth analysis of the company’s current and potential online presence and capabilities, target audience and brand. This research should help the applicant make informed decisions about e.g. optimisation of online marketing channels, web functionality, payment systems specification, catalogue presentation, supply chain management, consolidated inventory systems, order fulfilment and consumer experience.
Development of a written digital strategy and a roadmap for implementation including resource and business process considerations;
Identifying how the company’s value proposition should be demonstrated online, what aspects should be emphasised and how best to present this to online customers;
Ensuring that the company’s online presence is being fully utilised / optimised to fulfil its overall potential, supporting the overall business strategy;
Consideration of omnichannel offering (including marketplaces and social media).
Optimising the company’s online presence to ensure domestic and international visibility (e.g. web enhancement and localisation, associated business process enhancements, search engine optimisation etc.);
Enhancing related “back end” systems (e.g. product presentation, supply chain management, systems integration to improve consumer experience etc.).
Successful applicants will be awarded funding to support a maximum of 80% of the project costs.
The minimum grant amount payable is €10,000 under this Scheme.
Therefore, applications which do not propose company expenditure on the project of a minimum of €12,500 will be considered ineligible (the grant will reimburse up to 80% of eligible expenditure as set out below);
All eligible costs are required to be directly related to the implementation of the work programme.
Eligible costs include:
Ineligible costs include:
Eligible Expenditures and Limits
Expenditure claimed must be incurred by the legal entity to which the grant is offered
Salaries and Overheads:
The maximum eligible salary per applicant/employee of the applicant is €1,000 per week (€200 per day) for a maximum of 25 weeks (125 days).
Only time spent on the proposed project by the applicant/employees of the applicant is eligible.
Claims for wages and salary support for the applicant/employees of the applicant must be supported by payslips and proof of payment.
The daily rate is to be inclusive of service provider’s time and all associated travel, subsistence and out-of-pocket expenses.
Consultancy rate is a maximum of €900 per day. Where 2 or more service providers are engaged from the same firm, the daily rate of €900 per day is applied to the firm.
How do I apply?
Application must be made via the Enterprise Ireland Online Application System during the Call open dates.
Call open date:Wednesday 29th April 2020
Call close date: Wednesday 27th May 2020 at 3pm