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W.R. Shaw are the leading independent tractor and farm machinery distributor in Ireland and are located in the Irish midlands on the outskirts of Tullamore.

Being the largest New Holland tractor dealer in the country, W.R.Shaw supply the complete range of New Holland tractors and spare parts throughout Ireland, UK and Europe.


Client: WRShaw

Industry: Agriculture

Type: Website, eCommerce - Online Shop, Graphic Design, Hosting & Email, Search Engine Optimisation, Support and Maintenance, Training, Social Media, Newsletter Support

Completed: 0000-00-00

Location: Offaly

SCOPE

As the main New Holland dealer in Ireland, WR Shaw are found on top of Google search engines for keywords that are important to market their business online. Top rankings have been achieved on Google with specific keywords.

W.R.Shaw use the Dotser responsive platform to manage and update tractor and farm machinery listings. W.R.Shaw staff can easily manage their listings by taking photos on their mobile phone or digital camera and uploading them directly to the website. The custom built farm machinery database allows them to assign the products to their appropriate page/category and enter product descriptions, all through an internet browser on the phone, tablet or desktop. Images are automatically scaled to suit the device and this removes time being spent cropping in a third party program.

W.R.Shaw can be found on the top of Google for important keywords in their industry sector.
Try it for yourself - Search for 'New Holland' for example.

This consistent high ranking in Google impacts directly on W.R.Shaws business, bringing new customers from all over Ireland, for new and used tractors and the growing area of spare parts.

Dotser also provide ongoing support for online marketing and social media which keeps the W.R.Shaw message consistent across all channels.

Not only does W.R.Shaw successfully attract new enquiries daily, but the website acts as a back up sales tool for the salesmen on the road and in store to provide up-to-date and relevant information on the wide range of products W.R.Shaw sell to their customers.