Whelan's Garage

Whelan’s Garage is a thriving and the leading dealer of Massey Ferguson & Fendt tractors, farm machinery & parts in Ireland.

Whelan’s also deals with a range of manufacturers including Fendt, Honda, Husqvarna, Kubota, and Milwaukee.

Established in 1968, the company is celebrated for being leaders in the field for product provision and customer support.


Through a trade referral, Whelan’s Garage approached Dotser to provide a solution to manage both the website content and product information, with integrated stock supply and price status. The system had to be simple-to-use with the ability to manage SEO for their content and products.

For the product information and live stock information to work, the website had to integrate with their dealer management system: IBCOS.

The integration solution, facilitated through the Dotser Agri platform allowed price and stock status updates in real time. This eliminated the need to fix orders, resulting in reductions in operational costs and improved customer service.

Product changes and information are also automatically updated for Search Engine Optimization.

The Dotser Agri platform also allows for and automates the image importing process, through the multiple supplier commercial images integration solution.


Dotser developed a comprehensive online resource for Whelan's Garage. Through the Dotser Agri API integrating with IBCOS, product information is automatically updated. This ensures an engaging experience for site visitors as well as improved shipping processes.

This solution coupled with the use of the Dotser Agri Content Managment System (CMS), has provided for significant SEO improvements, resulting in increased sales of Massey Ferguson merchandise, greater brand awareness and more sales enquiries based on product code searches.

Results include:

  • 85% sales growth (since go-live in 2018).
  • 227% increase in website visits.
  • Top Google rankings for many baler parts, honda quads,and Massey Ferguson tractors in Ireland.


AUTOMATE, INTEGRATE and SCALE are Dotser’s three descriptive words for their business offering, and that is exactly what the Dotser’s software and integration solution enabled us to do.

We first approached Dotser looking for an ecommerce and website management platform, and then a solution to integrate with our IBCOS dealer management system. Dotser’s systems and software has enabled us to automate our stock updates, reduce costs, and scale the business. We find Dotser very approachable, skilled and solution-orientated, always providing a solution for any concern we have. 

I have no hesitation in recommending Dotser and their Dotser Agri platform to any agri dealer out there.

Kevin Whelan, Owner, Whelan’s Garage.