Tom McDonald

Tom McDonald & Associates, Auctioneers, Valuers & Chartered Rural Surveyors are the leading firm of estate agents in Laois and the midlands of Ireland.

Tom McDonald property offices are conveniently located at Upper Main Street, Portarlington, County Laois, a rapidly expanding town on the Laois / Kildare / Offaly border.

Tom McDonald & Associates market and value a wide selection of properties which includes: residential property; residential sites; agricultural, equestrian and rural properties; woodlands; retail, commercial and industrial properties.

Tom McDonald is an RICS Registered Valuer and also act as Expert Witnesses and are accredited and qualified in Alternative Dispute Resolution processes including Arbitration and Mediation.

Tom McDonald is a Professional Member of the Society of Chartered Surveyors of Ireland, Royal Institute of Chartered Surveyors, Society of Irish Foresters, Agricultural Science Association, Chartered Institute of Arbitrators.


Tom McDonald Auctioneers required a simple to use property management system that professionally presented their client's properties online. They also wanted to differentiate their property business from the rest and achieve a top listing in Google.

Dotser reviewed the various property listing websites and taking the best features and functionality from the most popular systems, they developed a custom property management system.

The result has been a simple-to-use property management system that visitors can quickly find the type of property they are looking for and that they can get a quick visual overview of the properties and then click into each individual property for a more detailed description and more images.
From an admin point of view the Property Management System needed to be quick and easy to use. A key aspect of this was to minimise the work needed to upload and crop the property images. The Dotser Property Management system allows users upload the images and automatically creates the required thumbnails and crops the images to the appropriate sizes without having to use a 3rd party graphics package.

With any property and auctioneer business, it is important to stand out from the competition who are using the congested property listing websites. A main goal of the web development project was to ensure Tom McDonald could be found above the various property listing websites. Though a proven search engine optimisation strategy, the Dotser team and the search optimised Property Management system, Tom McDonald Auctioneers enjoy top page rankings when searching for 'property' and 'auctioneers' in their local area.