MyTools is a registered trading name for Ronayne Hardware, a leading supplier to the construction and DIY market.

Ronayne Hardware is a wholly owned Irish family-run business since 1986 and now employs 26 people.


Dotser took a close look at the Ronayne Hardware & MyTools business operations with a view to optimising their business to sell online without losing sight of the traditional bricks and mortar sales channel and customer service.

Dotser put together a complete brand, digital and development solution for the company which included working with their current IT and point of sale solution. Dotser integrated the Dotser eCommerce platform with Ronayne's inhouse ePos system ensuring product and pricing information was constantly synchronised.

Ronayne's had been floundering on the 4th and 5th page of Google and not making any headway on moving up the ranks until Dotser took over their SEO. The combination of the Dotser eCommerce platform and the experienced knowledge of Loughnan and his team, the website now enjoys a 1st page ranking in the natural listings for important targeted keywords.

Having developed a solid foundation with the Dotser eCommerce platform and high rankings in Google, Dotser implemented a digital strategy to maximise their online footprint with Facebook scheduling and managed professional newsletter campaign.

Dotser provide ongoing online and marketing support to Ronayne Hardware and MyTools on a constant basis to ensure they remain the number 1 power tool and wooodworking machinery suppliers in Ireland.

- MyTools online sales and distribution centre is based in Thurles, Co. Tipperary and offers next day delivery on instock products.

Over the last 30 years Ronayne Hardware have built a reputation for expert power tool and woodworking machinery knowledge. Combined with the most competitive prices and reliable after sales service, MyTools supply quality construction, power tool & DIY products throughout Ireland.