My Fair Lady

My Fair Lady is a leading bridal boutique located in the Midlands of Ireland. The My Fair Lady bridal boutique & special occasion wear shop is Ireland's only premier Mori Lee stockist of Bridal Gowns and Bridesmaids dresses.

The bridal boutique specialises in tailoring their bridal service to the brides needs making your wedding appointment an exciting, luxurious and delightful experience.

My Fair Lady are proud to have a private bridal dressing suite with all dress fittings performed in house with one of My Fair Lady's experienced bridal seamstresses, and always offering the best bridal wear prices for that special day.


My Fair Lady already had a website that they had limited access to edit. The website was tired and dated and was doing the vibrant business a dis-service. It got to the stage where they were embarrassed to tell their customers to look at the website.

Louise Dunne, owner of My Fair Lady with over 25 years of experience in the bridal wear industry, touched base with Dotser when My Fair Lady were moving to new premises in Tullamore.

Louise met with Loughnan and together they agreed a project brief and outlined a simple yet effective strategy to get a new website up and running.

  • Simple to edit
  • Looks professional
  • Be capable of storing thousands of products
  • Capable of growing with the business
  • Flexible and ongoing support to get up and running
  • Quality website with a fair budget

Dotser researched the competition in the wedding dress market online and customised the Dotser Product catalogue to suit bridal products. Taking their current logo, Dotser designed a unique website theme in line with their brand and shop exterior. With a draft website online, Louise was able to login and easily create product categories and sub categories for her bridal collections. With a little online training, Louise began uploading her product catalogue and within hours there was no holding her back.