Dotser Digital Marketing Programme
4 month intensive online retail growth strategy with the experienced Dotser team working closely with your internal champion and management to deliver effective online sales growth.
Digital Marketing Strategy
- Analysis
- Customer personas
- Set marketing goals
- Platform selection
- Define the marketing strategy
- Measure results and track KPIs
- Conversion
Search Engine Optimisation
- Google Analytics
- Google Search Results
- Google Merchant Centre
- Google Ads
- Social Media Advertising
Web Enhancements
- Simple to use platform
- Product integration (stock and price)
- User journey
- Remove cart friction
- Brand and graphic enhancement
Knowledge Transfer/Training
- Weekly standup with content calendar and KPI report
- Online training and action meetings
Digital Marketing Services Agreement
- Secure managed platform
- GDPR compliant
- Access to Dotser support team
