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Social Ploughing

 Mon, 18th Sep, 2017

To get the best results from exhibiting at the largest outdoor event in Europe, you should have a prepared social media campaign. Dotser are experienced in delivering effective online marketing strategies.

National Ploughing Championships - Quick Facts

  • 1700 Exhibitors
  • 283,000 Visitors
  • Over 300 Competitors
  • Almost 2 million feet of Trade Space
  • Economic Impact of over €35 million

Plan ahead with a targeted marketing strategy based on your business goals
What do you want to achieve from exhibiting at the event?
Whether is new enquiries, sales leads, sales development or direct sales?

Here are some tips from Dotser:

Prior to trade show

  1. Let your customers know you will be exhibiting at the upcoming trade show well in advance. Give them plenty of time to schedule the date in their calendar. 
  2. Make it easy for them to find you by advertising your stand number or linking to a site map. 
  3. Promote the benefits of visiting your stand. Will you be demonstrating a new release product? Are there any trade show offers?

At the trade show

  1. Trade shows are a great opportunity to get email addresses from potential customers. These emails can be added to your mailing list and used for email marketing. (You must ask if it's ok to put them on your mailing list)
  2. Share daily coverage and images on your social media channels (Facebook, Linkedin, Twitter, Google+) Use video or live stream key events, speakers or demonstrations.

After the trade show

  1. 1. Follow up with a review of the event. This could be a news/blog post and gallery of images.
  2. 2. Follow up leads with a targeted email marketing strategy. Keep it personal!

Here in Dotser we help clients market their business more effectively online when it comes to exhibiting at trade shows. We're currently working on an online marketing campaign for our Agri clients attending Grass & Muck - FTMTA Show - The premier event of the 2018 farm machinery year. It's a very busy time for both Dotser and our Agri clients!

If you have an upcoming event or trade show you're exhibiting at why not get in touch with us and see how we can help.

Facts & Figures - National Ploughing Championships

  • Visitors to the Championships spent just under €36.5 million during the three days of the event. This spending resulted in a tax take of over €6.6 million for the National Exchequer
  • 80% of attendees at the event were not local
  • Gender profile is 37% female, 63% male
  • Machinery is the main attraction in the Trade Exhibition
  • Personal shopping accounted for over €7 million
  • Trade purchases were in excess of €9.6 million
  • Food expenditure accounted for €9.5 million

The breakdown of the socio-economic groupings attending are as follows:

  • ABC1: 31%
  • C2DE: 34%
  • Farmer: 35%

The breakdown frequency of attendance at the National Ploughing Championships is as follows:

  • Annually: 58%
  • First time: 18%
  • Every few years: 13%
  • Every second year: 8%
  • Other: 3%

Age Profile:

  • 16-19 yrs: 6%
  • 20-30 yrs: 21%
  • 31-40 yrs: 22%
  • 41-50 yrs: 24%
  • 51-60 yrs: 17%
  • 60+ yrs: 10%

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