Thu, 5th Jan, 2023
Wish lists, product comparisons, timed promotions, Apple & Google Pay, & more.
Camera Centre is the leading supplier of photographic equipment, cameras, accessories, gadgets and photo services in Ireland and the UK, since 1971.
Camera Centre sells through its shops and photo printing labs in Grafton Street, Dublin and on its website www.cameracentre.ie
The Camera Centre have developed their online presence over the last 15 years managing their photographic products and services using the Dotser Content Management System and eCommerce software platform.
In November 2022, Dotser carried out a full website and ecommerce upgrade, including a new look for www.camera.ie
The eCommerce upgrade included new functionalities such as:
Enabling products to be added to a wish list and saved to an account profile
Ability to setup custom products allowing customers to compare specifications
Ability for clients to create their own product bundle options, allowing customs to create their own bundles and make savings.
Ability to setup multiple timed promotions which appear on product pages. These promotions can appear on X date and be removed on Y date
New page which only shows products that have a special offer
New menu enables thumbnails to be displayed for sections and also has ability to feature products per category
The Camera Centre's website is powered by the Dotser Commerce system for over 10 years and enjoys top rankings in Google Search results for their main keywords including, 'cameras', 'binoculars', 'telescopes' and more. Competing against international household brands, the Camera Centre still maintains top spot in Google natural rankings for a wide selection of keywords.
Dotser's experience in SEO and the search engine friendly content management system, ensures Dotser clients achieve top rankings in Google.
Dotser provide ongoing web development and marketing support to ensure the Camera Centre maintains its reputation as the leading independent photographic store.
Read the case study in full at www.dotser.ie/projectsportfolio/camera-centre