Benefits of responsive eCommerce

   09 Mar 2017

Online shopping has changed significantly in the last few years.

Customers want an efficient, quick and easy shopping experience. 

Here are some of the top reasons why you should consider responsive design for your eCommerce website.

1. SEO

Google ranks mobile-friendly sites far higher than those that aren’t responsive. They value user experience and want people to return to sites that offer a good experience. This means that when a customer does a search on their mobile, your site is more likely to rank higher and could result in a potential sale.

2. Customer Experience

Even though smartphones have the ability to zoom by ‘pinching’ as well as other browsing functions, navigation and readability can still be difficult. Constant zooming in and out for different text sizes can be frustrating. The process of filling out forms and the checkout experience is not as fluid on non-responsive sites which can result in customers abandoning the checkout.

3. Competitive Edge

A fully responsive website will give your business a competitive edge, enable your consumers to view products clearly and will allow them to purchase products easily, thus boosting your sales. In fact, several reputed brands have found that having a responsive site has helped them to increase their conversion rate on mobile devices significantly. 

To see just how effective responsive design can be, check out some examples of our recent work: